To spread the word about breast cancer awareness, we worked with Susan G. Komen of LA to create a video inspiring women to schedule a mammogram and share that message with other women in their lives. Playing off the idea of a singing telegram, it broke away from the traditional scare tactics or your typical reminder postcard from the doctor’s office and was shared throughout Breast Cancer Awareness Month.
Along with our video, we also created a karaoke version where people could learn the words.