Capturing our lives with our phones and sharing it immediately has become more popular than ever. But one thing camera phones hadn't been able to capture well was getting everyone in the photo. That's until the Windows 8X by HTC – with it's ultra-wide angle front facing camera that lets you fit more people in your pics than ever before.
So we created a social media campaign called Full Frontal which included a series of challenges, asking people to go Full Frontal, and try to get as many people as they could in their front facing photos, then post them using the hashtag #HTCgoesFullFrontal.
And we needed to kick it off in a buzz-worthy way. So we took a Full Frontal of our own, and set a world record for the most mustaches ever in a photo, in honor of of Movember.
Our record setting photo was also the highlight to our launch event, called HTC goes Full Frontal for Movember, where people could be a part of the photo, kick off their mustache growth at our shave station, and learn about our Full Frontal Movement. We also created the first photobooth, powered by a smartphone, where people could take their own Full Frontal photos and share them with friends in their social network.
Following our event, the campaign continued with a variety of Full Frontal challenges. Like the Silly Faces Full Frontal challenge, Tightest Crew Full Frontal challenge, Pets Full Frontal challenge, Family Full Frontal challenge, and more.
People participated on Facebook, or Twitter using the hashtag #HTCgoesFullFrontal, including people like Jesse Tyler Ferguson and Rhianna.
People participated on Facebook, or Twitter using the hashtag #HTCgoesFullFrontal, including people like Jesse Tyler Ferguson and Rhianna.
