In 2023 Metro partnered with LAFC and Liga MX, and wanted to connect with soccer fans in a premium and authentic way. So we created the Metro Locker Room, where we rolled out the purple turf for fans, making them feel like stars of the game, while also highlighting their culture.
Here fans got to sit in our barber chairs to get custom tattoos designed by LA tattoo icon Tommy Montoya, get their face painted by well-known Mexican-American makeup artists, watch interviews with soccer legends, and even take pics with the Liga MX trophy.
Our traveling locker room has appeared at LAFC games, the Campeon de Campeones, and Liga MX watch parties across the country.
