In the SEC, fans live for college football and want to know all the details about their teams. So in the fall of 2023 we created an episodic branded content series and experiential activation sponsored by T-Mobile.
Here we built a custom "Our House" themed airstream and took it to college towns across the SEC. At each stop we had a different prominent alumni or athlete take it over, making it their home for the weekend to connect with fans, and give the inside scoop on their lives and time in the SEC, while drinking southern sweet tea.
Episode 1: Alabama and NFL Linebacker Dont'a Hightower
Episode 2: Texas A&M Basketball Star Janiah Barker
Episode 3: Georgia and NFL Running Back Todd Gurley
Episode 4: Florida Gymnast and Gold Medalist Trinity Thomas
