As part of Angel Soft's "Be Soft. Be Strong." campaign, we set out to create a series of true stories of softness and strength about real families today that don't always get recognized.
So, for Valentine's Day, we told a different kind of love story by showing the challenges of what it takes to be a step parent, while also proving we're not always related by blood, but by love. Almost immediately, the campaign reached over 15K shares and comments from people telling their own step family stories too.
So, for Valentine's Day, we told a different kind of love story by showing the challenges of what it takes to be a step parent, while also proving we're not always related by blood, but by love. Almost immediately, the campaign reached over 15K shares and comments from people telling their own step family stories too.